Physical media such as DVDs and CDs are ‘back for good’ as retailer Poundland and its entertainment provider musicMagpie report a surge in sales.
Poundland said sales of CDs, DVDs, Blu-ray and books had risen 22 per cent, since the start of 2019, smashing the widely held belief that the physical media market was dying.
Following considerable growth since 2015, aided by seasonal sales during the summer holidays and Christmas, DVDs have been a particular hit and it expects to sell 24 million by the end of 2019.
The music and film industries have seen a revolution in the past decade with the introduction of streaming and digital downloads.
But, in the year of the reunion, with icons such as The Spice Girls, ABBA and Take That performing across the 海角视频, Poundland and its customers are bringing physical media ‘back for good’.
Just like the resurgence of vinyl, which has seen sales rise 53 per cent in 2017 to a 25-year high, the 海角视频 is ‘going back to its roots’ with a new found love for classic formats.
Rolling back the years, CDs are now following the groove; with Poundland reporting a 73 per cent sales increase so far this year.
Top titles sold include, Beatles No 1 album, Ed Sheeran and Abba Gold.
Most Read
The value retailer has steadily increased the number of physical DVDs and CDs it offers over the past four years resulting in sales passing 10 million in just the last year itself.
It’s not just CDs and DVDs that are on the rise, despite the advent of streaming, Blu-ray is hitting sales highs at Poundland and forecast to reach 675,000 in 2019 alone.
Poundland trading director Tim Bettley said: “Our partnership with musicMagpie is showing there’s real life in the sales of physical media – or in the words of Robin Gibb - Stayin’ Alive.
“And because of the unique partnership with musicMagpie who refurbish CDs and DVDs to ‘as-good-as-new’ condition, we’ve given 30 million items a new lease of life including preventing many from ending up in the bin.”
All entertainment products sold at Poundland have been professionally refurbished and tested by Stockport-headquartered musicMagpie before being returned to the shelves at Poundland.
Steve Oliver, CEO of musicMagpie, said: “Our Replay collection at Poundland has a number of Oscar-winning titles that aren’t even on Netflix at the moment4, this shows the sheer breadth of the collection and gives customers the option to purchase some of these top-quality best-sellers at value prices.
“There’s something in the collection for everyone and we’ve seen that more parents are purchasing DVDs from Poundland as it gives them the choice to control what their children are watching, rather than leaving it up to the streaming services to recommend.”