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Retail & Consumer

Retail footfall returns to downward trend as Brits stay away from shops in October

Retail footfall fell by 1.1% year on year in October as Britons stayed away from shops, according to new figures from the BRC and Sensormatic.

Shoppers in Cardiff city centre(Image: WalesOnline/Rob Browne)

Following a brief surge in September, the number of shoppers on º£½ÇÊÓÆµ streets has once again declined in October, resuming its downward trajectory.

In October, total footfall across the º£½ÇÊÓÆµ fell by 1.1 per cent year on year, a drop from the 3.3 per cent increase seen in September, as reported by .

Many within the struggling sector had hoped that the rise in September signalled the start of a more sustained increase in shopper numbers.

Andy Sumpter, Retail Consultant EMEA for Sensormatic, commented: "While this will be disappointing for many retailers... it perhaps shouldn't come as a surprise,".

Sumpter further added: "We expect to see a bumpy recovery as a myriad of market conditions from the cost of living to shaky consumer confidence around the Budget continue to make footfall performance volatile."

Ahead of the budget, consumer confidence took a hit as Britons fretted over potential hikes in their tax bills. As it stands, the only tax increase that will impact most Brits albeit indirectly is the 1.2 per cent rise in employer national insurance contributions (NICs).

However, depending on who ultimately bears the burden of the tax, it could leave retail employers short-changed.

MRI software recorded a similar dip in September, with their slightly milder figures indicating a 0.6 per cent year on year fall in all º£½ÇÊÓÆµ retail destinations, driven by a 0.8 per cent decrease in high streets and 1.5 per cent in shopping centres. Conversely, retail parks saw footfall increase by 0.8 per cent.