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PRIVACY
Retail & Consumer

ProCook revenue up despite costs and consumer spending 'pressures'

The kitchenware brand reported "more challenging" trading conditions in Q4

ProCook chief executive and founder Daniel O'Neill and head chef Vanessa Toral at ProCook Cookery School.(Image: ProCook)

Kitchenware brand ProCook has reported revenue growth and market share gains despite “more challenging“ trading conditions.

In a Q4 trading update the Gloucestershire business saw revenue growth of 11.4% during the 12 weeks ended April 3, 2022 - up 83.1% on a two-year basis.

The family-run retailer, which completed a float on the London Stock Exchange last year, said it saw a significant channel shift back to its portfolio of more than 50 stores, which had been closed for the same period last year due to Covid restrictions.

The firm said its e-commerce performance reflected "tough comparatives" from last year, which saw strong demand during national lockdown coupled with the impact of its strategic exit of the Amazon º£½ÇÊÓÆµ marketplace at the end of June 2021.

ProCook also released a set of unaudited full-year results which showed revenue rose 29.5%, reflecting a 77.5% two-year increase on the financial year 2020.

The company said it had attracted 723,000 first-time customers while increasing the rate of repeat purchase within 12 months from 18.6% to 25.5% year on year.

The firm said “well-documented” pressures impacting consumer shopping habits and operational costs had impacted trading conditions.

Full year gross margin was 140% bps lower than in the financial year 2021, which ProCook said was in line with expectations and predominantly due to the impact of increased marine freight costs incurred in the year. It added that underlying product margins “remained strong”.