Kitchenware brand ProCook has appointed former Dunelm director Angela Porter as its new chief marketing officer.

Ms Porter has more than 15 years of brand strategy experience within retail and e-commerce, and had previously held senior positions with GVC Ladbrokes Coral and Vodafone.

As brand marketing director at the gambling firm Ms Porter oversaw a shift in brand positioning and an overhaul of cross-channel communications of Ladbrokes and Coral.

Gloucestershire firm ProCook, which listed on the London Stock Exchange last year, said its new recruit had also raised the profile of furnishing retailer Dunelm, delivering 鈥渟trong commercial results鈥.

Daniel O鈥橬eill, chief executive and founder of ProCook, said: 鈥淎s the business continues to grow, we鈥檝e reached a point where we will benefit immensely from bringing in an experienced CMO who can help drive us forward to new highs.

鈥淚t鈥檚 easy to understand why Angela has had the success in her career to date 鈥 she鈥檚 a very dynamic personality, passionate about customers and someone I鈥檓 really looking forward to working with.鈥

Ms Porter said joining the board of family-run ProCook, which sells its products through its website and a portfolio of more than 50 海角视频 stores, felt like a 鈥漬atural fit鈥.

She added: 鈥淢y true passion lies in helping brands cut through the noise to reach their customer in creative and inspiring ways, and there is no better place to execute this approach than at a direct-to- consumer brand like ProCook.

鈥淚鈥檝e watched ProCook鈥檚 rise for some time now and I鈥檓 delighted to join at such an exciting stage in its journey.鈥

ProCook employs around 200 people in Gloucestershire and has a total workforce of 700 employees.

Last year Mr O鈥橬eill, who launched the business more than 25 years ago by selling cookware sets through catalogues, said last year鈥檚 float would 鈥渆levate鈥 brand awareness allowing ProCook to compete with the likes of Le Creuset, Tefal, Denby and to recruit and retain high quality talent.

Earlier this month the company said it was in a strong financial position to weather a contracting kitchenware market, with consumer confidence hitting lows 鈥渘ot seen for many years鈥.

In a set of preliminary results for the 2022 financial year, it reported 29.5% year-on-year revenue growth to 拢69.2m - up from 拢53.4m in 2021.

Gross profit also increased to 拢45m up from 拢35.9m, with underlying profit before tax at 拢9.5m - up from 拢8.3m a year earlier.

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