Poundland is opening 10 new stores in the run-up to Christmas.
The new stores – under the Poundland banner in the 海角视频 and the Dealz brand in Ireland – will employ more than 280 colleagues, including 160-plus in the 海角视频.
They are the first to be confirmed as Poundland prepares to open 45 new stores over the next 12 months in an investment of over £15 million.
News of the new stores comes as a Channel 4 TV documentary "Inside Poundland: Secrets from the Shop Floor”, is due to air next month following Poundland’s transformation plans including new stores, relocations, refits and extended ranges.
At a time when many retailers are in retreat, Poundland says it is committed to opening more stores in town centres and retail parks and playing a vital role as an essential retailer to communities across the country.
The expansion is part of Poundland’s transformation which has also seen it extend the range of products available so that customers can buy more of what they need under one roof.
All the new stores will have PEP&CO clothing and homeware and selected stores will also be part of the chilled and frozen food rollout, known internally as Project Diamond Ice, which will have reached 119 stores by Christmas.
Seven 海角视频 stores
| Location | Size sq ft | Number of colleagues | PEP&CO clothing & homeware |
Chilled / frozen food | Opening date |
| Bedford Interchange Retail Park, Bedfordshire | 8,915 | 26 | Yes | Yes | 21 Nov |
| Ballymena, Braidwater Retail Park | 8,500 | 25 | Yes | –– | 21 Nov |
| Grantham, St Augustin Retail Park, Lincolnshire | 6,662 | 12 plus 5 Xmas temps | Yes | Yes | 5 Dec |
| Ashton-under-Lyne, Warrington Street, Greater Manchester (relocation) | 10,925 (existing store 6,878) |
26 (incl six new starters) | Yes | Yes | 5 Dec |
| Sutton-in-Ashfield Retail Park, Nottinghamshire | 8,000 | 16 plus 8 Xmas temps | Yes | Yes | 5 Dec |
| Dunganon, The Oaks Shopping Centre | 8,751 | 30 | Yes | –– | 5 Dec |
| Colwyn Bay, Sea View Road, North Wales | 8,000 | 21 | Yes | –– | TBC |
Dealz in Ireland will be opening new stores at Athenry on 14 November, Limerick Crescent on 28 November and Belgard Retail Park in Tallaght, Dublin on 5 December.
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Each of the stores will feature PEP&CO clothing and homeware and together they will employ 120 colleagues.
Poundland managing director Barry Williams said: “Poundland is going through the biggest transformation in our history and as part of that we’ve got ambitious plans to open new stores across the country where we can be a vital part of the retail community.
“We’ve broadened our ranges in groceries and household products and we’ve introduced PEP&CO clothing and homeware which means our customers can buy more of what they need under one roof.
“We aim to bring amazing value to our customers every day and are proud to be playing our part in keeping our town centres and retail parks alive and making them places where people want to shop.”