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PRIVACY
Retail & Consumer

Poundland launches four flagship outlets despite challenging retail conditions

The expansion includes 30 new stores and relocations - and the flagship sites will be among the biggest in the group

Poundland is opening at Teesside Park

Poundland is to open four new flagship outlets and extend its chilled and frozen food line as it defies challenging retail conditions to accelerate its presence on the high street.

The rollout will include more than 30 new stores and relocations already in the pipeline, with four of the new stores being among the largest in the group.

The first of the large format stores will open at Nottingham Riverside Retail Park in February, with more than 18,000 square feet of retail space - three times larger than a typical Poundland.

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It will be followed by Teesside Retail Park in Thornaby, with a 15,250 sq ft ground floor and a 5,474 sq ft mezzanine.

The discount retailer said it plans to extend its popular chilled and frozen food ranges to around 100 more stores between now and September, with the aim of passing 500 outlets next year.

Poundland managing director Barry Williams said: "The coming year will see us step up our transformation programme - including some of our largest stores and widest ranges - as we become the Poundland we know our customers want us to be.

"From groceries to clothing, homewares to frozen food, day by day we'll continue to bring much more to customers in new and exciting stores tailor-made for where they live and how they want to shop."