An independent Country and Western boutique in Poole is doubling in size after expanding into the unit next door.
Lavender Moon on Kingland Crescent said the move into bigger premises would mean it could offer a wider range of stock. It also marks the start of a partnership with fashion brand Wrangler, the retailer said.
The store, which is currently closed for renovations, is hosting a launch event on Saturday, August 30.
Bethany Waring, owner of Lavender Moon, said: “Our customers often say they wished we had a bigger selection of both menswear and jeans. When I heard that the unit next door would soon be vacant, it sounded like the perfect opportunity for us to grow.”
Lavender Moon is the fourth independently owned retailer in Kingland Crescent to expand since the launch of The Dolphin’s KINGLAND initiative in 2021.
Over the last four years, KINGLAND has revitalised long vacant retail units by providing opportunities for local independently owned businesses to thrive in the town centre.
John Grinnell, centre manager of The Dolphin Poole, said: “We’re pleased to be supporting another one of our independents as they expand. Lavender Moon have been hugely popular since they joined KINGLAND in April 2024, and their continued growth is a testament to the local appetite for diverse and unique independent retail.”
Harry Knowles of Wrangler added: “I’m absolutely thrilled to announce that we’ve just opened an account with one of the country’s leading country and western stores, Lavender Moon! With their exciting new store expansion, it’s the perfect time for Wrangler to join their journey."
The new store will sell more menswear and jeans for both genders, as well as larger sections for Ariat boots and Joe Browns clothing.
Sarah Hunt of Ariat said: “We’re delighted to see Lavender Moon expanding her premises and being able to offer an even broader selection of our footwear, apparel and denim range.”
Brand representatives from Ariat will be running a in-store giveaway in celebration of the launch this weekend. Customers who attend the launch will have the opportunity to enter the giveaway to win a free pair of Ariat boots.
