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PRIVACY
Retail & Consumer

Pent-up demand boosts sales at homewares giant Dunelm

“This performance reflects the strength of our proposition within a resilient homewares market"

A new Dunelm store

Homewares giant Dunelm said pent-up demand combined with its summer sale had led to a surge in sales post-lockdown.

The Leicestershire-headquartered chain said sales in July were 59 per cent up on the same month last year.

And in August they were up 24 per cent, on the same month in 2019. There was a 20 per cent jump in June.

The chain shut its online operation and stores when the lockdown began at the end of March.

In the following months it was able to reopen all 173 stores, while its website went through a phased reopening from early in the lockdown.

Social distancing measures in its stores and warehouses are estimated to have cost the business £150,000 a week.

Total Dunelm year-on-year sales dropped almost 80 per cent in April and almost a half in May, and could have been worse without decent online sales.

Despite the lockdown, total sales in the year to June 27 were £1.06 billion, down just 4 per cent on 2019.