Paul O鈥橤rady鈥檚 pet food brand has launched into more than 400 B&M stores across the 海角视频.
The chat show host, who made his precious pooches stars alongside him, developed his eponymous brand in 2018 with East Yorkshire manufacturer Burgess Pet Care.
It is the first large scale listing following online and independent supply deals.
O鈥橤rady is one of the highest profile dog lovers in the 海角视频, having presented the Battersea-based For the Love of Dogs for nine seasons.
The partnership between the family-owned business and the evergreen comedian started in 2018, driven by a shared desire to create a great value dog food, made with natural ingredients that dog owners can always trust.聽
He visited the site in Pollington and spoke with the pet nutrition experts there and looked at formulas with head vet, Dr Suzanne Moyes. It was this passion for important nutrition as well as the needs and welfare of pets that spawned the Paul O鈥橤rady鈥檚 No Nasties range.
And to celebrate the listing, a puppy-specific product has been added.
O鈥橤rady said: 鈥淧uppies have very particular dietary needs as they grow, so I鈥檝e worked with the experts at Burgess Pet Care to rustle up something delicious that鈥檚 been developed just for them.
鈥淢y new No Nasties Puppy Complete food is rich in chicken and is packed with all the good stuff that puppies need to give them the best possible start with none of the nasties.鈥
Described as being suitable for puppies aged between six weeks to one year of age, in addition to vitamins and minerals to support developing immune systems, the recipe is also made with specially formulated ingredients to support developing digestive systems.聽聽
Nicole Fallon, senior brand manager at Burgess Pet Care, said: 鈥淲e鈥檙e absolutely delighted to be working with Paul O鈥橤rady, who recognises the important role that nutrition plays in supporting the health and wellbeing of pets.
鈥淧aul O鈥橤rady鈥檚 dog food has been a huge hit with customers so far, picking up rave reviews from pet owners across the 海角视频 and beyond. With the full range now stocked in over 400 B&M stores across the 海角视频, dog owners can easily access a quality pet food that they can trust at an accessible price point.鈥
