Holiday operator Parkdean Resorts has sealed a deal with a broadcasting giant that will see it bring entertainment to more than half its parks.
The Newcastle based business, which has 67 parks across the 海角视频 including five in the North East and four in Yorkshire, has announced the partnership with ViacomCBS Networks 海角视频 that will take its Milkshake, Nickelodeon and MTV brands into 40 of its parks.
The deal – the biggest of its kind – will bring live music, exercise and children’s events to the parks.
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The entertainment programme includes 'Milkshake Mornings' with activities for pre-schoolers including arts and crafts, singalongs and dancing led by Parkdean’s Troupers, with the Milkshake presenters on screen. The activity will feature some of the the channel’s favourites including Bop Box Boogie and Daisy & Ollie, with the presenters also making appearances to enhanced shows.
Parkdean will also run an entertainment programme with Nickelodeon, the home of some of the biggest kids’ properties including PAW Patrol, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
The deal will also include MTV Music Weekends for over 18s, with Club MTV DJs, live music and MTV specials such as the 80s Revisited Exercise Class and the Roller Disco.
Catherine Lynn, chief customer officer at Parkdean Resorts, said: “ViacomCBS brands are naturally aligned with our own focus on family-friendly fun, and we’re looking forward to bringing Milkshake and Nickelodeon’s shows and characters to our parks, to create some amazing memories for our guests.
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“We also have a long history of running Weekender events, and it’s exciting to be able to partner with MTV to take those to the next level.”
Virginia Monaghan, VP, events and experiences at ViacomCBS, said: “We are thrilled to be partnering with Parkdean Resorts to bring Milkshake, Nickelodeon and MTV to fans across the country. This partnership will offer a new way for audiences from preschool kids to adults to experience and connect with the ViacomCBS brands.”
The partnership, which went live on July 19, follows a deal between Parkdean Resorts and Thunderbird Fried Chicken.
Thunderbird Fried Chicken has opened a second restaurant at Trecco Bay Holiday Park in Porthcawl, South Wales, following the opening at its Camber Sands park in June.