A Wiltshire-based online furniture company has marked a decade in business with a rebrand.
Furniturebox was established by Monty George and Dan Beckles after leaving school in Salisbury in 2015, then aged 17.
The firm now employs 80 staff across three locations and has a £3m warehouse and distribution centre at Indurent Park off the M4 near Chippenham, where it distributes 9,000 products every month.
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Mr Beckles said the company decided to rebrand because Furniturebox's previous logo and website "didn’t really show who we are now or where we’re going".
“This new brand feels right," he said. "It’s modern, but warm. Confident, but approachable. It reflects the care we put into every order, the relationships we’ve built, and the ambition we have for the future.
"We’re proud of the company we’ve built, and this new look feels like the perfect next chapter. We love it, and we hope you do too."
Furniturebox returned to profit last year with a 20% surge in sales to £25.6m. The online retailer made more than £600,000 in profit in 2024 following a £1m loss the previous year due to the £3m investment in its new warehouse headquarters.
Turnover in the US also nearly tripled to £6m, with more than 100 products launched and reach expanded through Amazon US, while European sales outside the 海角视频 doubled.
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Mr George said: "The company has grown so much over the last 10 years. We have a team that has expanded in both size and capability, a best-in-class distribution centre, an ever-growing product range, and an increasingly compelling proposition to our customers.
"While all of these elements have moved forward, our brand has lagged behind. This rebrand stays true to where it all began, but also gives us a platform to reach the sky."
Marketing manager Anastasia Nikolic said they had decided against using an outside agency for the rebrand.
She added: “Our customers told us they wanted more authenticity and inspiration, something that felt more personal and connected. The rebrand is about evolving from being simply useful to being meaningful."