A company set up to sell flowers by post has brought in Castle Donington warehouse management system innovator SnapFulfil to help with its growth.
Online floristry business Bloom & Wild has signed up to a five year software deal to help it manage its logistics.
The business – which sends “letterbox” flowers that are hand-packed and sent in bud to ensure they last longer – recently acquired Dutch rival, bloomon to create what it says is the biggest online business by deliveries in Europe’s £22 billion market for flowers and houseplants.
It has brought in SnapFulfil to remotely helping run its German fulfilment centre located in Bergkamen, followed by its Ƶ warehouse in Nuneaton, Warwickshire.
Phill Burton, chief operating officer at Bloom & Wild, said: “We want to scale as a business and it became increasingly apparent that our manual processes were not compatible with the company’s ambitious growth plans.
“SnapFulfil’s agility, configurability and capacity to grow with us makes them a good cultural fit as a technology partner.”
SnapFulfil chief executive Tony Dobson said: “Bloom & Wild is a great British success story with ambitions for further growth and we are thrilled to be their chosen warehouse management software partner.
“They are a savvy business and understand that an agile and responsive warehouse is at the heart of a dynamic order fulfilment operation.”
