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PRIVACY
Retail & Consumer

Online fashion firm Asos boosted by record Black Friday sales as revenues smash £1bn

The retailer broke through the £1bn barrier in the last quarter of 2019

The ASOS distribution centre near Barnsley, South Yorkshire

Asos revenues broke through £1 billion in the last four months of the decade as the online fashion retailer was lifted by a record Black Friday.

Retail sales hit £1.07 billion in the period ending on New Year's Eve.

Meanwhile, total group revenue, which also includes revenues from third parties, rose to £1.11 billion.

Both measures were 20% up on the year before.

The business said it had managed to "rebuild customer momentum", especially due to its best Black Friday on record. It did not reveal what proportion of its clothes were sold at a discount, or what sales were on the day.

Chief executive Nick Beighton said: "Asos has delivered an encouraging start to the year. Strong customer acquisition activity, supported by robust operational performance, has driven good momentum in all our markets."

Asos kept its outlook for the full year unchanged, and said it would focus on trying to retain the new customers who have started using its website.

Asos has toasted record Black Friday sales

The º£½ÇÊÓÆµ, while still the most important single market for the company, lost some of its revenue share.