A new online store hopes to become a big player in the global climbing equipment market.
Climber and Nottingham University graduate Luke Northbrooke has set up Dyno to act as a shop window linking suppliers in the 海角视频 and Europe with climbers over here.
Luke launched the business a few months ago, while holding down a job at a Nottingham marketing agency, and said it is on track to hit sales of 拢24,000 in its first year.
Luke said he was bored by existing online climbing shops which he said tended to focus on advanced climbers - so set up Dyno at the end of last year to help bring bouldering and climbing into the mainstream.
As well as offering somewhere for climbers to buy their kit, he also wants it to be part of a community for climbers to come together, and share their climbing experiences as well as find guides, blogs and videos.
He said: 鈥淚ndoor climbing alone is currently one of the 海角视频鈥檚 fastest growing sports at 15-20 per cent annual growth.
鈥淲e hope that with the inclusion of the sport at this year鈥檚 Tokyo Olympics, we are going to see continued growth in the numbers of passionate newcomers we serve.鈥
Dyno sells items from shoes to chalk to training accessories, which Luke says are competitively priced to encourage more people to try out the sport.
He said: 鈥淎s someone who only began climbing a couple of years ago, starting the sport as a beginner presented many barriers.
鈥淎part from the climbing departments in large outdoor stores and smaller shops at climbing wall facilities, there was very little choice in terms of equipment and advice that would suit a complete beginner 鈥 especially online.
鈥淲hen Covid hit in early 2020, the need for a trustworthy online-focused brand that could impart advice and equipment to beginners became even more apparent.
鈥淲ith many of our competitors providing an objectively poor online experience, I set out to create Dyno to fill that gap and help the thriving community of novice to intermediate level climbers.鈥
