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Retail & Consumer

Northumberland brewery branches out with launch of 'hard seltzer'

Allendale Brewery has already won export orders for its Ride product, a range of alcoholic sparkling waters

Tom and Lucy Hick, of Allendale Brewery, with their new product Ride(Image: handout from Jane Hall)

A Northumberland brewery is finding success with a new product that was launched during the lockdown.

Allendale Brewery has switched from its normal production of craft ales to produce a hard seltzer - a fruit-infused alcoholic sparkling water - called Ride.

The drink is being sold around the 海角视频 and exported to Japan, Norway and the Republic of Ireland, with deals also being signed with distributors in Sweden and the Cayman Islands.

It has been developed by Allendale Brewery owners Lucy and Tom Hick after they heard about the rise of hard seltzers in the US.

Ms Hick said: “We’d worked really hard getting the taste right, the brand right, everything, and then coronavirus hit and suddenly we found ourselves facing up to launching a new brand just as pubs and shops shut.

“We considered delaying but decided to go ahead selling it online; we knew there was a big market out there and we wanted to get on with it. We’ve been completely blown away by its popularity.

“The name suits it - it’s gathering speed by itself; a couple of people try it, and word spreads to thousands. They love the fresh taste, the natural fruit flavours, and the fact that it is lighter and lower in alcohol than wine or spirits.

“It’s incredibly exciting to see such huge growth in the 海角视频 and it’s unprecedented in our experience to be exporting so rapidly. We had no idea it would catch on so quickly.”