海角视频

Retail & Consumer

Newcastle's Hirestreet powers two more fashion firms into the rental market

Zoa Rental, a spin-out from Hiresteet, is now the 海角视频鈥檚 leading rental-as-a-service provider

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Retail & Consumer

By

Coreena FordChronicle and Journal business writer

16:46, 21 APR 2022
Updated16:50, 21 APR 2022

Zoa Rental has helped DCEY launch into the rental market — Zoa Rental has helped DCEY launch into the rental market (Image: Hirestreet)

A Newcastle company is helping two fashion firms launch into the clothing rental market.

Fresh from news of the extension of Hirestreet鈥檚 partnership with M&S, the company has announced that its white label rental-as-a-service offer is now working with Cloan and DCEY.

Zoa provides all the technology, operations and strategic support for retailers looking to launch complimentary rental services, amid moves to help the industry counter fast fashion.

READ MORE: Find more fashion news here

Turkey鈥檚 leading fashion rental platform DCEY has entered the 海角视频 rental market, with technology and operations powered by Zoa, alongside fashion rental start-up Cloan, which has launched this week, giving renters access to carefully curated influencer wardrobes.

Zoa Rental is now the 海角视频鈥檚 leading rental-as-a-service provider, now powering seven 海角视频 rental services with more launches expected imminently.

DCEY stocks designer outfits and accessories from over 300 brands including Galvan, For Love & Lemons, Love Shack Fancy and Cult Gaia. Rental prices start at around 拢20 for a four-day hire. 300 of their most popular styles are already currently available in the 海角视频 to rent, with hundreds more due to arrive over the coming weeks and months.

Cloan meanwhile stocks hundreds of items from cult designers including Rixo, Ganni, Self-Portrait, Kitri, Jaquemus and Ghost.

鈥淚t鈥檚 both exciting and unsurprising that the rapidly growing 海角视频 rental market is attracting interest from leading rental brands in other geographies,鈥� said Isabella West, CEO and founder of Zoa.

鈥淭he Zoa technology is designed to help brands quickly and easily enter the 海角视频 rental market. We are very excited for DCEY and their plans in the 海角视频. Their launch is perfectly timed for the booming events market this summer.鈥�

Zoa partner lead Emily Wade added: 鈥淚t鈥檚 amazing for us to support the next generation of rental entrepreneurs. I have loved working with Rachel and her team to bring their rental-vision to life. They have used their unique industry experience to spot a gap in the market and we are very excited to be on their journey with them.鈥�

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