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Retail & Consumer

Newcastle "pizza roulette" concept restaurant receives five-figure investment

Sanco founder Paolo Franchi is hoping to open the Forth Banks eatery next week

Paolo Franchi, founder of Sanco and Jonathan Armitage, investment executive at NEL Fund Managers.(Image: Simon Williams)

Newcastle-based Neapolitan pizza restaurant Sanco has secured a five figure investment from the Northern Powerhouse Investment Fund II. The Forth Banks eatery - which is offering a "pizza roulette" concept - has secured funding from NPIF II – NEL Smaller Loans, which is managed by NEL Fund Managers.

Founder Paolo Franchi is behind the idea to serve handmade pizzas baked in traditional, wood-fired oven with guests offered a constant train of surprise pizza slices to their table. Diners switch on a table light to indicate they want to try slices and switch it off then they're done.

The concept - which brings customers unexpected flavours - is designed to reduce food waste and create a memorable experience for customers. Sanco's pizza makers, or pizzaiolos as they are known, intend to serve up well-known favourites as well as some "wildcards".

The funding, led by investment executive Jonathan Armitage, will support the launch of the restaurant, which is set to open next week. Mr Armitage said: "NEL is building a track record of supporting fantastic businesses and brands in the leisure and hospitality sector across the North East. We’re absolutely delighted to add Sanco to our portfolio.

"Paolo brings a wealth of knowledge, experience and professionalism to the business and it was a pleasure to work with him. We’re excited to see this new concept fully launched in a city recently crowned as best in the º£½ÇÊÓÆµ for food and drink and we look forward to seeing the business go on to be a great success."

Paolo Franchi, founder of Sanco, said: "It was an absolute pleasure dealing with Jonathan and the NEL team. I received invaluable support and guidance throughout the entire process, particularly the due diligence stage. It was fantastic to see how genuinely passionate the team was about my business, and I can’t wait to launch and see what we achieve.

"Being a local lad starting up a business in the city I love means everything to me. I’m so glad to have taken this step and explored what was possible with NEL and NPIF II funding. I’d encourage anyone in a similar position to investigate the support that’s out there.”

Sarah Newbould, senior investment manager at the British Business Bank, said: "NPIF II is committed to backing innovative ventures like Sanco. Paulo has created a sustainable, fresh and boundary-pushing dining experience that redefines the norm and reduces food waste. We're excited to see Sanco launch and can’t wait to see what they go on to achieve."