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PRIVACY
Retail & Consumer

New tenant for former Bullring Apple store three years after tech giant moves on

US denim giant Levi's agrees deal to take top floor unit next to shopping centre's main entrance and be ready in time for Christmas retail rush

Levi's is set to open a new store in the Bullring later this year

One of Birmingham's most prominent retail units which has sat empty for three years has finally been filled.

The former Apple store on the top floor of the Bullring will have a new Levi's shop in time for the Christmas shopping period.

Apple left the city centre mall in 2016 when it opened a new, larger shop in the historic grade II-listed former Waterstones building in New Street.

But despite its prominent location next to the main entrance of the Bullring, the shopping centre has struggled to fill the tech giant's former home until now.

Hammerson, which co-owns and manages the Bullring, has announced that the US denim company is taking the 3,200 sq ft space and will launch its new store in November.

The new store will stock jeans, sweaters, T-shirts and outerwear for men and women alongside a personalised tailoring service.

Levi's currently has a store in nearby High Street and it is not clear yet what will happen to it when the new shop opens.

Iain Mitchell, º£½ÇÊÓÆµ commercial director at Hammerson, said: "Levi's is a unique brand that has been delivering iconic products for over 100 years.