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Retail & Consumer

Motor retailer Vertu adds online wiper blade business to growing group in £3.5m deal

Kidderminster based Wiper Blades Ltd has been acquired as part of a strategy to add businesses which complement the core group

Vertu Motors' CEO Robert Forrester(Image: Studio Lambert)

North East motor retailer Vertu has snapped up an online wiper blade business based in the West Midlands as part of moves to add new services and revenue streams to the business.

The Team Valley based business, which has a network of 160 sales and aftersales outlets under the Bristol Street Motors, Vertu Motors and Macklin Motors banners, has acquired Wiper Blades Ltd, based in Kidderminster for a cash consideration of £3.5m.

Wiper Blades is a leading e-commerce business specialising in the online sale of car wiper blades and other associated products through operating websites.

READ MORE: Find more automotive news here

Vertu said the acquisition is in line with its strategy to develop ancillary businesses, to add revenue and profit streams that complement the core business, while also adding digital capabilities and reach.

The group said the newly acquired company also complements the Powerbulbs.com business it bought in June 2021, and that both make complementary additions to the successful Aceparts e-commerce business that the group acquired in 2015.

The share capital of Wiper Blades Limited, which was formed in 2005, was acquired for a cash consideration of £3.5m, which includes £1.1m of cash, subject to finalising the completion accounts. The consideration includes a payment in respect of goodwill of £2.4m.

For the year ended August 31 2021, the business chalked up revenues of £2.2m and an unaudited profit before tax of £500,000, and the deal is expected to be earnings enhancing in the current year.