The acquisition of baked potato restaurant chain Spudulike by Albert Bartlett has seen more than 75 former staff re-employed, the potato giant has said.
Albert Bartlett revived the chain after it closed all its 37 branches in August after collapsing into administration, which resulted in loss of about 300 jobs.
Spudulike’s former operations director Jonathan Hoodless is among employees re-joining Spudulike after they were made redundant by the previous owners.
Albert Bartlett also said it is planning to create up to eight new jobs in areas such as customer service and administration.
The company confirmed it purchased the Spudulike brand for “selected top-performing” sites across the 海角视频 for an undisclosed sum.
Sites have reopened in eight shopping centre locations in Manchester, Leeds, York, Livingstone, Kent, Norwich, Glasgow and Bridgend.
Richard Quinn, Albert Bartlett’s managing director - portfolio, said: “As brand custodians we have the opportunity to revive an iconic British brand, which is a perfect fit within our business: it helps us communicate directly to consumers and champion this timeless, classic comfort food.”
“We’re proud to re-open some of the 海角视频’s most popular Spudulike sites, and to take responsibility for re-energising the brand.
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He continued: “We have listened carefully to consumers and consequently have lowered prices and made a series of initial enhancements that reflect contemporary tastes and environmentally conscious food choices.
“We’re confident we have the potential to connect with the modern consumer, whilst retaining a loyal customer base.”
Albert Bartlett said it is planning a “full relaunch” in 2020.
Albert Bartlett said, under its ownership, price reductions have been introduced on key products, with filled baked potatoes starting at £4.49.
Mr Quinn added: “I firmly believe that combined with our commitment to sourcing and using better quality products including the finest British potatoes from our portfolio, our pricing strategy is a recipe for success.
“We’ve gone back to basics and we have further, exciting plans for the brand which we will unveil in 2020.”