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Retail & Consumer

More than 300 jobs to go at North East motor retailer Vertu amid tech changes

The Gateshead business is to axe 6% of its workforce after making moves to improve efficiency

Robert Forrester, CEO of Vertu Motors(Image: -Newcastle Journal)

Up to 350 jobs are set to go at North East motor retailer Vertu as a result of technological improvements to improve efficiency in the business.

The Gateshead based business, which has a network of 133 sales and after-sales outlets across the º£½ÇÊÓÆµ as well as more than 300 people at its Team Valley contact centre, reopened all its dealerships last month, having closed them at the start of lockdown.

During lockdown CEO Robert Forrester said the firm’s inhouse software development team continued to work and innovate, working to embrace the trend of a move towards online retailing.

As a result, Vertu has announced that it will cut group headcount by 6%, which equates to around 345 jobs. It is not known how manty roles will be affected at its head office or within the North East.

The programme is expected to be concluded at the end of July and, together with other identified cost savings, is expected to deliver annual cost savings of £10m.

The job reduction has come as the group reported a stronger than expected performance in June, reporting an adjusted profit before tax of £9m in June, having incurred an adjusted loss before tax of £14.2m in the March to May period as a result of the Covid-19 closures.

The firm said the result for the month was despite not earning significant quarterly manufacturer volume bonuses due to the lockdown.

It said the impact was partially offset by the continued positive impact of Government support packages, and that the June performance was ahead of last year’s June figures and above the group’s original business plan of £8.6m.