Catherine Faiers is set to become the new chief executive of online cards and gifts firm Moonpig.
Ms Faiers is currently chief operating officer at Manchester-based Auto Trader. Moonpig has not yet confirmed when she will take her new role.
The news follows the June announcement that Nickyl Raithatha would be stepping down from his position as Moonpig CEO after a seven-year tenure.
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Moonpig stated at the time that Raithatha would continue to lead the company during his year's notice period until a suitable replacement was found.
In recent financial updates, Moonpig reported a promising start to its fiscal year with a 10% increase in revenues, driven by a rise in customers utilising its AI services. The London group also has an office in Manchester and a logistics hub in Tamworth.
Ms Faiers said: "I'm excited to be joining Moonpig Group, a business with a clear purpose, a strong platform and an exciting future.
"The group has transformed the way people connect and celebrate through technology and creativity.
"I look forward to working with the talented team to drive innovation, bring joy to our customers and to deliver sustainable value creation for all of our stakeholders."
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Kate Swann, non-executive chairwoman of Moonpig, said: "Catherine brings a wealth of experience in e-commerce and public companies, with a proven track record of leading customer-focused digital, data, and technology transformations.
"I'm delighted to welcome her to the board and look forward to working closely with her."
Auto Trader has assured a "smooth and orderly transition" following the announcement of Ms Faiers' departure.
Nathan Coe, chief executive of Auto Trader, said: "We are grateful for Catherine's contribution to Auto Trader over the past eight years.
"She has demonstrated extraordinary commitment, strong values and a deep care for Auto Trader and its people, customers and shareholders.
"Catherine has been instrumental to many of the changes we have made in the business and will be missed."