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Retail & Consumer

Monsoon and Accessorize owner slumps into the red as sales fall

Adena Brands, the owner of both Monsoon and Accessorize, slumped to a pre-tax loss of £7.5 million for the 12 months to 31 August, 2024, according to new accounts

Monsoon at East Kilbride shopping centre(Image: Stuart Vance/ReachPlc)

Adena Brands, the owner of Monsoon and Accessorize, has reported a pre-tax loss of £7.5m for the 12 months to 31 August, 2024, marking a slump into the red as sales took a hit during its latest financial year.

This loss follows a pre-tax profit of £14m in the previous financial year, as reported by .

The group's turnover also saw a decline from £231m to £204.6m over the same period, according to new accounts filed with Companies House.

Describing the results as "disappointing," the group cited a challenging environment marked by weak consumer demand, steep wage and other cost inflation, and underperformance in several areas.

However, it also highlighted the investments made to turn the performance around, which are reflected in the results.

Despite the downturn, the group issued a dividend of £2m for the financial year to owner Peter Simon, an increase from the £1m paid out for the prior 12 months.

In a statement, Simon acknowledged the challenging trading backdrop and ongoing inflationary pressures, but expressed optimism about the future due to the necessary steps taken to realign and strengthen the business.

He said: "Due to the actions taken and investments made, we are encouraged by current trading performance and optimistic about the opportunities ahead of us."