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PRIVACY
Retail & Consumer

Momentum hailed at online fashion giant N Brown after turnaround plan success

The group is behind the likes of Jacamo, JD Williams, Simply Be, Ambrose Wilson and Home Essentials

N Brown is headquartered in Manchester(Image: Publicity Picture)

The online fashion group behind the likes of Jacamo, JD Williams and Simply Be has hailed its positive momentum heading towards the busy Christmas period following the Manchester-headquartered company's turnaround plan.

N Brown, which is listed on the London Stock Exchange, said it has seen early improvements on the back of "restructuring work" after pushing forward with a new strategy last summer in a bid to return to growth.

The retailer reported that adjusted pre-tax profits increased by 7.1% to £24.2m for the six months to August 28, compared with the same period last year.

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However, it said total group revenues were 0.1% lower at £346.8m.

N Brown said it has increased its marketing activity with partnerships alongside the likes of Amanda Holden and Davina McCall as part of its "refreshed" strategy.

The strategy will focus on the group's five core brands: Simply Be, Jacamo, JD Williams, Ambrose Wilson and Home Essentials.