A total of 140 jobs have been put at risk at fashion retailer Missguided.
A 45-day consultation has been launched by the Manchester-headquartered company as part of a "comprehensive restructure of the business".
In a statement, the firm said it had "not been immune" from the increased costs from supply chain disruption, inflation and a drop in customer demand that the fashion industry has faced over the last 18 months.
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The news comes after Missguided, which was founded by Nitin Passi in 2009 and employs 400 people in Manchester, sold a 50% stake to Alteri Investors towards the end of 2021.
The London-based investor, which itself is backed by the private equity giant Apollo Global Management, also has stakes in Lancashire-headquartered Bensons for Beds.
A Missguided statement said: "The fashion industry has had a tough 18 months with increased costs arising from supply chain disruption, cost inflation and weakened customer demand arising from the pandemic.
"Missguided has not been immune to those challenges and at the end of 2021, with the help of external consultants, began a review of its structure in the light of market conditions.
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"That review has concluded that it needs to align its costs to better match its current performance and it has today proposed a comprehensive restructure of the business that sadly places a number of roles at risk of redundancy. Missguided’s first priority is its staff.
"It briefed them last month on the proposed restructure and began a 45-day consultation period with those affected by the plans.
"Should those proposals be agreed, Missguided anticipates that a number of roles will be lost in the coming weeks at its operations in Manchester.
"Missguided is acutely aware of the disruption this will cause to its colleagues. It’s committed to offering support to its people, as it implements the proposed restructure as quickly as possible to provide certainty to its colleagues."
In its most recently available accounts, for the 12 months to the end of March 2020, the company achieved a turnover of £201.9m and pre-tax losses of £8.2m.
The Trafford Park-headquartered company is due to file its next set of accounts by the end of this month.