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Retail & Consumer

Mike Ashley's Frasers Group significantly increases stake in fashion giant N Brown to become second largest shareholder

N Brown's brands include JD Williams, Simply Be and Jacamo

Davina McCall is a brand ambassador for JD Williams(Image: JD Williams)

Mike Ashley's Frasers Group has significantly increased its stake in fashion giant N Brown.

The owner of Sports Direct and House of Frasers has upped its holdings to 17.88%, according to filings with the London Stock Exchange.

The move means the group is now N Brown's second largest single shareholder, behind Lord David Alliance, who acquired the group in 1968.

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The news comes after Frasers Group increased its stake in the Manchester-headquartered group in November, having first bought shares in the month before.

Other major shareholders in N Brown are Nigel Alliance and Joshua Senior. It has also been confirmed that Schroders has sold its entire 10% stake in N Brown.

Frasers Group acquired North West companies Studio Retail Group, Missguided and I Saw It First in 2022.

Its other brands include Game, Jack Wills and Evans Cycles. The group is now run by Mr Ashley's son-in-law Michael Murray.