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Retail & Consumer

Mike Ashley-backed Hugo Boss sees profit tumble

The º£½ÇÊÓÆµ arm of Hugo Boss has reported a second consecutive decline in pre-tax profit and its turnover fell from 391.6m to 377m in 2024

Hugo Boss is set to open a new store at the Intu Derby shopping centre next month(Image: Derby Telegraph)

Earnings at Hugo Boss's º£½ÇÊÓÆµ operation, where Mike Ashley's Frasers Group holds a substantial stake, have been cut for the second year running.

The London-based arm of the German fashion house recorded pre-tax profits of £9m for 2024, a decline from £16.8m in 2023 and £30.4m in 2022, as reported by .

Fresh filings with Companies House reveal the label's revenue dropped from £391.6m to £377m during 2024.

Hugo Boss's revenue had previously reached £402.4m in 2022.

The company's wholesale income rose in 2024 from £131.5m to £134.5m, however retail revenues declined from £204.2m to £188.2m whilst digital earnings slipped from £55.9m to £54.2m.

The firm has proposed a dividend of £9.3m for the year, reduced from £26.9m distributed in 2023 and £16.3m in 2022.

'Significant investments' hit Hugo Boss profit

Directors stated: "Despite the challenging macro-economic environment within the º£½ÇÊÓÆµ retail industry, the company met management's expectations per the latest outlook."

Hugo Boss noted that operating profits fell from £19.7m to £15.1m "directly as a result of the significant investments made during the year to support the company in achieving its 'Claim 5' targets."