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Retail & Consumer

Marston's new pub strategy is already paying off as sales rise

The pub giant has so far refurbished 26 pubs as part of its new strategy, which saw it ditch brewing entirely to focus on pubs

File photo of Marston's Park Brewery in Wolverhampton(Image: David Jones/PA Wire)

Marston's, the pub giant, has reported that its transition from brewing to 'pure-play hospitality' is progressing faster than anticipated and yielding promising results.

The company announced this morning that like-for-like sales for the 15 weeks to 12 July 2025 increased by 2.9 per cent, meeting expectations, as reported by .

When excluding the impact of last year's Euro 2024 Championships, like-for-like sales were four per cent higher.

Year-to-date like-for-like sales growth reached two per cent, while the company "continues to build momentum" as it enters the final quarter of its financial year.

Following last year's decision to categorise its pub portfolio into five distinct formats – locals, sports pubs, adult dining, family and two-room – Marston's has refurbished 26 pubs to date.

The strategy, which led Marston's to completely abandon brewing in favour of focusing on pubs, is yielding "encouraging" results, according to the company.

Justin Platt, CEO of Marston's, described the strategy as a "new chapter" for the company, which owns over 1,370 pubs across the º£½ÇÊÓÆµ.

Pubs seek out growth

This shift mirrors similar changes at large pub chains such as Shepherd Neame, which last month announced a pivot from off-trade – sales in places like supermarkets, where alcohol is sold for consumption elsewhere – to on-trade sales in pubs.