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Retail & Consumer

Marks and Spencer shares plunge despite strong Christmas trading update

Marks and Spencer shares dropped eight per cent as the retailer revealed its Christmas trading update, which showed food sales growth of 8.7 per cent in the 13 weeks to December 28, with sales of its new Christmas products up 14 per cent

Marks & Spencer has hailed a “good Christmas” with strong sales of food but warned that British businesses face higher costs from the government’s tax increases.

Shares in Marks and Spencer took an eight per cent hit in early trading today as investors reacted to the company's Christmas trading update.

The food and clothing retailer reported this morning that food sales rose by 8.7% in the 13 weeks to December 28, with sales of its new Christmas products up by 14%, as reported by .

This compares to a market average of 2.1% in the final month of the year, according to Kantar. However, sales in clothing, home and beauty were less impressive, increasing by just one per cent, despite the sector recording its "biggest week" over the festive period, said Marks and Spencer.

Analysts at Jeffries attributed the share price drop to profit-taking by investors due to a high price-to-earnings ratio suggesting the stock is overvalued. Richard Hunter, head of markets at interactive investor, described the lack of investor confidence in the stock as "unfortunate" and linked it to the "raft of economic challenges to come".

The FTSE-100 firm warned that the outlook for Ƶ economic growth "remained uncertain", and that the business "faces higher costs from well-documented increases in taxation", but also highlighted "substantial opportunities". "We are focused on what is within our control, as we reshape Marks and Spencer for growth," the company stated.

Chief executive Stuart Machin added that the firm "[wasn’t] complacent – as a growth business it’s our job to break records... there is much within our control."

(Image: SOPA Images/LightRocket via Getty Images)

"The external environment remains challenging, with cost and economic headwinds to navigate, but there is much within our control."

"Transforming Marks and Spencer is a marathon, not a sprint, and we go into 2025 shifting up a gear and raring to go as we accelerate the scale and pace of change," Machin said.