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Retail & Consumer

Major retailer adds Docks Beers to its Lincolnshire shelves as thirst for independent brews grows

Brewers hope the listing will go national as three selected for regional stores

Docks Beers is now stocked by The Co-op's regional outlets, with the Grimsby team hoping sales success in Lincolnshire will make it appeal nationally with the retail giant. Pictured is marketing manager Jack Johnson. (Image: Docks Beers)

Docks Beers, Grimsby’s independent craft brewery, has had three of its range listed by The Co-op across Lincolnshire.

Overtime, Never Say Die and Mangoverboard have been added to the shelves of the retailer’s regional outlets, with the hope it could go nationwide.

It follows early success with Lincolnshire Co-op, which continues to this day.

Director Shaz Shadan said: “This is a big moment for Docks Beers in our third year of business and is a real cause for celebration as we emerge from the pandemic in growth.

“We have been in Lincolnshire Co-op since opening in 2018 so it is great for us to now be stocked in Co-op. We have enjoyed seeing photos sent to us by customers as they find our beers in shops they weren’t expecting to see them - from Barton to Cleethorpes.”

Docks has built on the existing Axholme label, launching a taproom and event space in Grimsby after Mr Shadan and fellow director Will Douglas were lured in with a love of the flagship Cleethorpes Pale Ale.

Marketing manager Jack Johnson with the listings at The Co-op.(Image: Docks Beers)

Canning was quickly seen as a core growth market for the team at The Church in King Edward Street.

Mike Richards, brewery founder and co-owner, said: “We’re delighted to set out on a partnership with Co-op as these three beers hit their shelves. Over the years we have built up trade stockists in other convenience stores and independent shops across the region, as well as Lincolnshire Co-op stores, but it is a huge marker of the team’s hard work to get a listing with the Co-op.