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PRIVACY
Retail & Consumer

º£½ÇÊÓÆµ watch sales booming despite lockdown and a big fall in airport sales

Watches of Switzerland, Goldsmiths and Mappin & Webb helped by near 50 per cent rise in º£½ÇÊÓÆµ online sales

Watches of Switzerland chief executive Brian Duffy

Shoppers are still buying expensive watches and posh jewellery according to the country’s biggest luxury watch retailer.

Latest figures from Watches of Switzerland show sales up almost a fifth in recent weeks, compared to last year, and despite a big fall in tourist sales.

The business – which also runs the Goldsmiths and Mappin & Webb chains – said revenues were helped in the last quarter but a near 50 per cent rise in online º£½ÇÊÓÆµ sales.

The retailer, which has its º£½ÇÊÓÆµ headquarters in Leicester, said revenues for the last 10 weeks were £202.7 million.

It said strong domestic º£½ÇÊÓÆµ sales had offset lower tourist and airport trade, which accounted for 9.2 per cent of revenues – compared to 32.5 per cent this time last year.

It added that regional stores continued to outperform London stores where footfall remained weak.

Sales in the US, where it has seen rapid expansion, were worth £57.7 million during the quarter, up 43.4 per cent on the prior year.

In a trading update it said: “º£½ÇÊÓÆµ watches have continued to outperform while luxury jewellery has performed well with growth in both the º£½ÇÊÓÆµ and the US markets.