A luxury doughnut manufacturer which recently took on 100 more staff is about to start selling its products across England and Wales.
Until now Project D, in Derby, was selling its handcrafted products across central England, as far as Leeds and Birmingham.
Now it is launching a postal delivery service to supply even further afield.
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Management said Its extravagant doughnuts, including an Easter-themed “Dream Egg” and “Break Time Bunny”, had proved so popular that it has prompted the brand to devise a way of expand its reach.
Doughnuts will be delivered in corrugated cardboard boxes with six individual sections to ensure they stay in perfect condition, posted with DPD’s next day service to ensure they arrive promptly.
As part of its expansion plans the business moved into a new bakery in Spondon at the end of 2020, which is 11 times bigger than its previous home.
The expansion means it now has the capacity to operate 24 hours a day, extend the home delivery routes, and bring in another 100 members of staff.
Prior to that the business had grown to just over 50.
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Bucking the national retail trend, Project D also has plans to open a store in Leeds during 2021, as well as units in Manchester and London.
It has previously supplied businesses and groups including Amazon, the Love Island production team and Coca-Cola.
Project D director Max Poynton said the doughnuts were baked overnight for delivery the next day, to guarantee freshness.
He said the most popular creations will be among the first to be available nationally, including the Homer, a ring doughnut with pink icing and sprinkles and the Biscoff with a caramel base and blended Lotus Biscoff crumb.
Mr Poynton said: “We want as many people as possible to enjoy our handcrafted doughnuts.
“We’ve put a lot of thought and time into this to ensure the doughnuts are fresh and in supreme condition on arrival.
“Lockdown has pushed us to devise new ways to get our products out there, including our pop-ups, which have attracted a stream of people.
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“It has been incredible and we’re very excited to take the next big step onto the national stage.
“We know we will be in competition with some really big baking names – but we know our doughnuts are a cut above the rest and we’re looking forward to sharing the Project D love with an even bigger audience.”