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PRIVACY
Retail & Consumer

Lush to open first ever º£½ÇÊÓÆµ hotel as it passes Trump's tariffs onto US customers

Lush has revealed plans for a new º£½ÇÊÓÆµ hotel as it detailed its response to President Donald Trump's tariffs amid the ethical cosmetics retailer sinking further into the red

A Lush store(Image: South Wales Echo)

Lush has announced aspirations to open a unique º£½ÇÊÓÆµ hotel as part of its latest business developments outlined amidst the backdrop of financial struggles and President Donald Trump's trade measures, despite sinking further into losses.

Operating from its base in Dorset, the ethical cosmetics retailer provided minimal specifics in its annual accounts regarding the hotel venture but confirmed it is collaborating with a "British partner" on this new hospitality initiative, marking a novel endeavour beyond its current global network of approximately 870 retail outlets, as reported by .

In line with strategic shifts due to international economic pressures, Lush made the "sad decision" to shutter its Dusseldorf manufacturing site by 2024, opting to centralise North American production activities at its Toronto facility, consequently transferring operations previously based in Germany to its Poole factory in the º£½ÇÊÓÆµ.

According to the recently filed company accounts, Lush cited the 25 per cent tariff imposed by President Trump on Canadian goods as the impetus for its decision to "pass this tax directly to our American customers". The firm also made it clear that there are no intentions to set up a manufacturing presence in the US.

With an eye towards bolstering its global reach, Lush is actively seeking to establish new franchise opportunities in Italy and France and is engaging with fresh partnerships in India and Indonesia. Ambitious plans entail the launch of about 30 new shops across these areas over the next ten years.

Moreover, the company is pursuing "a more imminent expansion" strategy in Turkey and nascent markets such as Panama and Cyprus.

Retailer creates hundreds of jobs

The recent disclosures by Lush, included within documents submitted to Companies House, shed light on the company's extensive job creation schemes, the anticipatory opening of a º£½ÇÊÓÆµ-based hotel, reactions to President Trump's tariffs on imports, and plans for international growth.

The firm's turnover decreased from £708.1m to £647.5m in the 12 months leading up to 30 June, 2024, while its pre-tax loss expanded from £28m to £42.5m.