A well-known Devon soft drinks producer has unveiled a rebrand to mark 50 years in business.
Luscombe said the changes would be made to all packaging, digital platforms, advertising and point-of-sale material next month.
Founded in Devon in 1975, Luscombe has evolved from a small family cider producer into one of the º£½ÇÊÓƵ’s most respected soft drinks brands. The business is based in a valley on Dartmoor in South Devon, where every drink is produced on site by blending organic fruit with Dartmoor spring water.
Luscombe was the first drinks brand to gain organic accreditation from the Soil Association in the º£½ÇÊÓƵ and has since gone on to be awarded a King’s Royal Warrant.
Its product range now includes soft drinks, bubblies, juices, ginger beers, crushes and tonics which are sold around the globe.
Mr David, who took over and grew the business from his father Julian, said: "Over the past 50 years, Luscombe has been defined by a passion for quality, craftsmanship and sustainability. When I took the reins, I wanted to build on my father’s legacy while creating something truly special.
"Seeing Luscombe grow from a small farm-based operation to a multi-award-winning brand has been an incredible journey. Over the years, we have been honoured with Royal Warrants, more than 100 Great Taste Awards and received recognition for our commitment to organic farming and the environment.
"It’s a privilege to see how far we have come and I couldn’t be prouder of the reputation we’ve built for exceptional soft drinks made with integrity and care."
Scott Cooper, Luscombe’s newly appointed managing director, said the rebrand was a "natural evolution" of Luscombe’s story.
"It captures the essence of what makes Luscombe special: our dedication to producing the highest quality soft drinks with a deep respect for nature and craftsmanship," he added.
"It modernises our identity while ensuring that Luscombe remains instantly recognisable and trusted by our loyal customers.
"As we look ahead, we’re focused on strengthening our position as a leader in the premium soft drinks market, expanding our reach and continuing to innovate while staying true to the values that have made Luscombe what it is today."
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