A loyalty scheme which rewards customers every time they pay on card at participating businesses is being launched in Stoke-on-Trent.
Mi Rewards, from Scottish fintech Miconex, is expanding across the 海角视频 and launching in new towns and cities including the Potteries.
The loyalty scheme sees shoppers receive a variety rewards and prizes for shopping locally – and can include everything from luxury hampers and gift cards to event tickets.
And in Stoke-on-Trent, a number of shops, cafes and bars have signed up for the scheme – which is going live in December– including Stoke City FC and the new Hilton Garden Inn hotel.
Nicole Williamson, owner of The Slamwich Club restaurant in Hanley, sees the scheme as a new chapter for the city.
She said: "Covid has brought a period of uncertainty to many local businesses like The Slamwich Club, so it's never been more important for people to support their high streets.
"We're delighted to be part of this exciting new chapter which highlights the need for people to shop, dine and be entertained locally – and being rewarded handsomely for doing so!
"We have a loyal fanbase which we're hugely grateful for, and now we get to recognise and reward their loyalty through points gained simply from dining with us."
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To get involved, customers need to register with Mi Rewards to link their existing payment cards – there is no separate loyalty card.
Shoppers will then receive rewards every time they pay on card at participating local businesses.
Customers are automatically entered into a draw to win that month’s prize in their town when they earn 10 points – which is equivalent to spending £10.
Since the programme was launched in Perth in 2018, more than £650,000 has been spent through the loyalty programme.
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Miconex managing director Colin Munro said: "As a former restaurateur, I know the demands of running a business but the strains placed upon shops and services in 2020 are beyond anything we've seen before.
"As a business you capture data every time you transact with a customer, but we now have the technology to join up this data in an insightful way for a richer understanding of consumer behaviour.
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"Towns and cities asked for a simple solution to the loyalty conundrum, and with Mi Rewards, that is what we are delivering.
"It's time for towns and cities to get smart and join together to reward customers."