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Love Island star Molly-May Hague appointed to top role at PrettyLittleThing

She will take an 'active position' in directing campaigns for the brand

Molly-Mae Hague, PrettyLittleThing's new creative director

Fashion giant PrettyLittleThing has announced Love Island star Molly-Mae Hague as its new 海角视频 and EU creative director - as well as launching her first exclusively designed collection.

Having previously worked with the brand as a 海角视频 Brand Ambassador and curating a range of edits, videos and podcasts, the influencer has joined in a year-long partnership working alongside the in-house creative and brand team throughout 2021/22.

Ms Hague entered the Love Island villa back in the 2019 summer series, before finishing in second place with her partner, boxer Tommy Fury. Shortly after the end of the series, she signed a deal with PrettyLittleThing to become a brand ambassador worth £500,000.

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In this new role, Manchester-headquartered PrettyLittleThing said she will take an "active position" in creatively directing upcoming campaigns for the brand and signing new faces within the 海角视频 and EU.

The partnership between the global fashion brand and social media star will be bringing "inventive collections and sell-out styles", the firm said.

She said: “I am so excited to announce my new role as creative director of PrettyLittleThing for the 海角视频 and EU. It's a dream to continue working with my favourite brand and we have so much to show you all! This is just the start.”