海角视频

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Retail & Consumer

Logan Paul and KSI's energy drink firm sees profits slump after 'considerable hype'

New accounts for Prime Hydration's 海角视频 arm show the firm's turnover was slashed by more than 70 per cent in its latest financial year after its 'consumer interest moderated'

Shoppers, who are 16 years old and over, will be able to choose from six flavours(Image: Mike Kemp/Getty)

Prime, the energy drink brand endorsed by Logan Paul and KSI, experienced a significant drop in its 海角视频 sales in 2024, according to recent reports.

The latest financial statements for Prime Hydration's 海角视频 division indicate a drastic reduction in turnover, plummeting over 70 per cent from £112.2m to just £32.8m in the most recent fiscal year, as reported by .

Documents submitted to Companies House also disclosed a substantial decrease in pre-tax profit, falling from £4.3m to £940,458.

Furthermore, the filings revealed that Prime Hydration's 海角视频 operations saw an 85.4 per cent decline in gross profit, which tumbled from £21.6m to £3.1m, while net profit nosedived by 91.6 per cent from £3.7m to £312,393.

In light of the dwindling sales figures, the London-based subsidiary has initiated a strategic review to determine a sustainable path forward.

Prime made its 海角视频 debut in June 2022 after initially launching in the US in January of the same year, with the involvement of YouTubers Logan Paul and KSI generating substantial buzz around the product.

Prime launches strategic review

A statement from the board read: "The company has had strong growth since entering the 海角视频 market in 2022, with the brand's launch attracting considerable attention."

It continued: "Sales have grown significantly since entering the market until 2023."