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Britain’s favourite reggae star turned celebrity chef and entrepreneur has singed a licensing deal with a Cornish firm to produce a “ fabulicious” range of ice creams and sorbets.

Levi Roots, famous for landing investment on TV’s Dragon’s Den to launch his Caribbean-inspired Reggae Reggae Sauce nationwide, has now partnered with Truro-based Callestick Farm Ice-Cream to produce a unique range of products.

The ice creams and sorbets are now in development with an official launch expected early in 2018..

Jamaican-born Mr Roots – real name Keith Valentine Alexander David Bright Graham – has increased his brand presence with a variety of products including a collaboration with Plymouth’s Burts Snacks to produce Levi Roots Crisps.

Now the dreadlocked dealmaker his working with with Truro-based multi-award-winning Callestick Farm where sales Director David Jeffs said: “We’ve had many meetings with Levi and his team over the past few months and the flavours we are working on are truly delicious and very different to anything you will currently find in freezer cabinets.

“We’re already getting a lot of interest from major supermarket retailers and look forward to making further announcements prior to the product range going on sale in 2020.”

Mr Roots, who has released an album called Red Hot but is now working on something ice cold, said: “I am so excited to be launching my very own fabulicious range of the most delicious flavour ice-creams you will have tasted.

“Check them out and let your taste buds be jumping for joy.”