An international betting and technology company based in Cyprus has signed a partnership with one of England’s top football clubs.
Parimatch has been confirmed as Leicester City’s new official betting partner and first team training wear partner.
The company will see its branding appear on the first team squad’s training and warm-up wear during its domestic and UEFA Europa League fixtures this season.
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The partnership will also see the company’s branding go up on the advertising boards at all of Leicester’s home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for top-flight fixtures at the King Power Stadium and on the club’s social media channels.
Harj Hir, head of partnerships at Leicester City, said: “We are really pleased to partner with Parimatch, an exciting international brand.
“We look forward to working together and helping to grow each other’s international profile.”
Parimatch is one the biggest betting companies in eastern Europe and is moving into the 海角视频 market.
Its chief executive Sergey Portnov said: “This is a fitting and excellent partnership for Parimatch.
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“Firstly, the Premier League is one of the greatest and most popular competitions in the world. Our brand belongs on this stage.
“Secondly, we see a lot of similarities between ourselves and Leicester City Football Club. Leicester are the great surprise story of the Premier League.
“Their title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League’s elite.
“Yet, just over ten years ago they were playing in third tier of English football.
“Their meteoric rise is because of their shrewd management and drive to succeed.
“Parimatch are also underdogs in the international gaming industry. We have had to overcome many obstacles and continue to better ourselves to get to where we are today.
“Leicester’s indelible spirit will help ensure we remain on this exciting path.”
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Parimatch chief marketing officer Ivan Liashenko said: “Leicester City will be forever known as the miracle makers because of their extraordinary Premier League title win.
“At Parimatch we believe that miracles can only be made through hard work and a fighting spirit.
“We are delighted that Leicester City have chosen Parimatch as their training wear partner and as an official betting partner.
“Working with Leicester City ensures that Parimatch is partnering with a club that embodies the same values we hold at the heart of our business.”
In July 2018, Parimatch became the official betting and wagering partner for the UFC in Europe, the Middle East and Africa and is the shirt sponsor of APOEL FC in the Cypriot First Division.