An international betting and technology company based in Cyprus has signed a partnership with one of England鈥檚 top football clubs.
Parimatch has been confirmed as Leicester City鈥檚 new official betting partner and first team training wear partner.
The company will see its branding appear on the first team squad鈥檚 training and warm-up wear during its domestic and UEFA Europa League fixtures this season.
The partnership will also see the company鈥檚 branding go up on the advertising boards at all of Leicester鈥檚 home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for top-flight fixtures at the King Power Stadium and on the club鈥檚 social media channels.
Harj Hir, head of partnerships at Leicester City, said: 鈥淲e are really pleased to partner with Parimatch, an exciting international brand.
鈥淲e look forward to working together and helping to grow each other鈥檚 international profile.鈥
Parimatch is one the biggest betting companies in eastern Europe and is moving into the 海角视频 market.
Its chief executive Sergey Portnov said: 鈥淭his is a fitting and excellent partnership for Parimatch.
鈥淔irstly, the Premier League is one of the greatest and most popular competitions in the world. Our brand belongs on this stage.
鈥淪econdly, we see a lot of similarities between ourselves and Leicester City Football Club. Leicester are the great surprise story of the Premier League.
鈥淭heir title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League鈥檚 elite.
鈥淵et, just over ten years ago they were playing in third tier of English football.
鈥淭heir meteoric rise is because of their shrewd management and drive to succeed.
鈥淧arimatch are also underdogs in the international gaming industry. We have had to overcome many obstacles and continue to better ourselves to get to where we are today.
鈥淟eicester鈥檚 indelible spirit will help ensure we remain on this exciting path.鈥
Parimatch chief marketing officer Ivan Liashenko said: 鈥淟eicester City will be forever known as the miracle makers because of their extraordinary Premier League title win.
鈥淎t Parimatch we believe that miracles can only be made through hard work and a fighting spirit.
鈥淲e are delighted that Leicester City have chosen Parimatch as their training wear partner and as an official betting partner.
鈥淲orking with Leicester City ensures that Parimatch is partnering with a club that embodies the same values we hold at the heart of our business.鈥
In July 2018, Parimatch became the official betting and wagering partner for the UFC in Europe, the Middle East and Africa and is the shirt sponsor of APOEL FC in the Cypriot First Division.
