A Leeds sports media group has signed former Premier League player and pundit Robbie Savage as its new brand ambassador.
The former Welsh international joins Planet Sport Bet – the sportsbook arm of Planet Sport – to provide regular content throughout the new football season, with opinions on latest news and events until next summer’s European Championship. He will also be the face of Planet Sport Bet’s advertising and promotional campaigns.
The media pundit will promote Planet Sport Bet including the wider Planet Sport group, whose established network of brands include football titles Football365, Planet Football and TEAMtalk.
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The Yorkshire company launched Planet Sport Bet in 2021 as part of the founding of a betting and gaming division that also houses multi-sports media title PlanetSport.com and recent acquisition, Tipstrr, a content subscription platform.
Mr Savage made over 500 appearances during his club career, which spanned more than 15 years with time spent at Leicester City, Derby County and Birmingham City. The midfielder also won 39 caps for Wales and since retiring has become a well known pundit on the BBC and TNT Sports, while he is also currently director of football at Macclesfield FC.
Mike Grenham, MD, Betting at Planet Sport said: “We are delighted to have signed Robbie Savage as our brand ambassador. Robbie always offers honest, insightful, and hard-hitting opinions on the game’s key talking points having had experience at all ends of the football pyramid, and we’re sure he’ll really appeal to our customers.
“His infectious personality is just what we at Planet Sport Bet were looking for as an ambassador. Though Robbie likes a laugh, he also understands the need to work in a responsible way when gambling is involved; that’s something very important to us too.”
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Mr Savage said: “Planet Sport Bet might be a relatively new sportsbook, but knowing it was from the guys behind TEAMtalk and Football365, I could see it was going to be something special. Planet Sport is a business going places and I’m delighted to be part of the team for the new football season.
“This year’s campaign looks set to be a real cracker with so many subplots along the way, and I’m looking forward to sharing some typically honest views around the key news and events - and maybe even the odd winning prediction - over the coming months with the wider Planet Sport fanbase.”