LateRooms.com, the failed Manchester accommodation site which was snapped up by Secret Escapes following its administration in August, has been sold again.
Rest Easy Group, the parent company of Snaptrip.com, has acquired the digital assets and domain of LateRooms.com from Secret Escapes to add to its growing list of last minute travel websites trading under the Snaptrip family umbrella.
Launched in 2013, Snaptrip, which has more than 100,000 properties available on site, provides last-minute cottage, apartment and lodge holiday deals in the 海角视频, Ireland and other European destinations.
The site’s owners have added LateRooms to a roster of other last minute travel websites catering for a wide range of travellers, including Snaptrip and Last Minute Cottages.
The latter saw a 250 per cent increase in website traffic and increased revenues of more than 1000 per cent following a site relaunch and extensive redesign.
In September the brand also purchased iknow-uk.com in a six-figure deal to expand its share of the holiday lettings market in the 海角视频 and Europe.
Secret Escapes had operated Late海角视频.com in partnership with Laterooms.
When the Malvern Group ceased trading following a withdrawal of funding, Secret Escapes purchased the trademarks, domains and digital assets of Late海角视频.com (and Laterooms.com), to secure and build on its previous activities.
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Following the deal with Snaptrip, the Laterooms.com domain name and digital assets will transfer from Secret Escapes over to Snaptrip.
Snaptrip co-founder and CEO Matt Fox, said: “The LateRooms.com brand offers a wonderful opportunity for us here at Rest Easy Group.
"Not only is it a brand known nationwide, but it is synonymous with last minute bookings and we are hugely excited to breathe new life into what was once one of the biggest and most relevant websites in 海角视频 travel.
“Restoring LateRooms as a reputable last-minute hotel booking platform will fit perfectly in our portfolio alongside our holiday rental marketplaces Snaptrip and Last Minute Cottages and will enable us to offer customers of all of our brands a wider variety of accommodation.”