Kylie Jenner’s best friend since she was 13, Anastasia Karanikolaou aka Stassie, has launched her first shoe collection with Manchester-based Ego Shoes.
The social media influencer boasts 7.3 million followers of her own on Instagram and regularly posts pictures of herself and her friends including the Kardashian-Jenner clan.
Co-owner of EGO, Adeel Fiaz says of the new Edit: “EGO has developed a clear aesthetic which keeps us ahead of our competitors for stylish footwear and accessories at an affordable price.
“We work on a social-first marketing strategy that has seen it build customer loyalty and strong brand awareness with over 1.4 million direct followers on Instagram alone, alongside a wider reach of over 50,000,000 via its influencer collaborators.
“It’s amazing to see how far we’ve come in the last year alone and we’ve worked tirelessly to achieve our main objectives. We’re really excited to launch our new Edit with Stassie, it’s the beginning for what’s to come this year for EGO.”
Stassie celebrated her launch with an intimate dinner this week with her friends at celeb hot-spot, Petite Taqueria in Los Angeles.
Guests in attendance included Nikita Dragun, Kelsey Calamine, Yris Palmer and Victoria Villarroel who were each treated with personalised gifts and Don Julio tequila.
Kylie Jenner also storied on the night showing her support for her best friend.
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Stassie said of the collection: “I’m so excited to team up with EGO for my new Edit. I love all these styles so much and I can’t wait for you all to see it.”
Adeel and cousin Usman Riaz launched EGO in 2015 when they took Adeel’s dad’s market stall business and turned it into a multi-million pound shoe empire using catwalk-inspired trends.
With a clever boost from social media, particularly Instagram where they have 1.5 million followers, the company is thriving - making £6.3m in their first year.
Fans of EGO shoes also include Khloe Kardashian, Towie star Billie Faiers and Geordie Shore’s Holly Hagan - although it was Khloe Kardashian’s involvement that gave them a global audience.