Kitchenware brand ProCook is planning to open five new stores before Christmas, it has announced.
The Gloucestershire-headquartered retailer said the new shops would open ahead of the busy festive trading period and would be based in Manchester Arndale, Birmingham Bullring, Canterbury, Plymouth and Eastbourne.
It brings the number of Proocook outlets to open in the 2026 financial year to 10, including at the new Cotswolds Designer Outlet in Tewkesbury near the M5 as well as in Southampton, Hereford, Reading and Chichester.
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The openings are part of a £7m investment strategy, announced by Procook last June, to expand its retail estate to 100 branches across the country. The company, which now has 75 海角视频 stores, said on Monday (September 29) its expansion programme had created 150 new jobs.
Lee Tappenden, Procook's chief executive, said the five new additions to the store estate marked "further strong progress and momentum" towards Procook's 100-stores ambition.
"With each new location, we’re not only expanding our footprint but also bringing the ProCook experience to more customers in some of the 海角视频’s busiest shopping destinations," he said.
"Our investment in our store estate reflects our confidence in physical retail and its role in showcasing our growing range – including our newest electrical products – in an engaging way. We’re excited to build on this momentum as we head into the key Christmas trading period and beyond into 2026.”
The Manchester Arndale branch will become Procook's second location in the city following its Trafford Centre opening in late 2023.
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Meanwhile, the new Bullring store will be ProCook's third in Birmingham, following the launch of two new branches in Solihull and MerryHill last year.
The majority of the new locations are larger-format stores designed to offer customers more space to explore ProCook’s expanding range, including its growing line of small kitchen electricals.
The Birmingham Bullring branch will also debut a "refreshed store format", the company added.
In the last financial year, total revenue at Procook increased to £69.5m - up 11% year-on-year, reflecting positive momentum in the company's ecommerce and retail channels.