Kitchenware brand ProCook has opened its 60th store across the country.
The retailer, which has its headquarters in Gloucestershire, said its new 2,000 sq ft shop in the Atria Watford Shopping Centre would create 10 jobs.
Like this story? Why not sign up to get the latest South West business news straight to your inbox.
READ MORE: {}
Andy Kerr, ProCook retail director, said: “We firmly believe in the value of physical retail stores and expanding our store portfolio plays a key role in our plans to strengthen our brand awareness in the 海角视频. As we approach the Christmas season, our team is ready to welcome everyone from the local area who loves cooking and entertaining at home.”
Steve Gray, head of European retail asset management at Global Mutual - the mall’s owners - said: “We are delighted that the ProCook team have chosen Atria Watford to launch the company’s 60th store. As we approach the festive season, their range of kitchen and homeware will provide another great option for those shopping for gifts.
“The centre has seen strong leasing activity in recent months and ProCook’s milestone opening reflects the continued appeal of prime physical retail space.”
ProCook was founded by former chief executive Daniel O’Neill almost 30 years ago, when it began by selling cookware sets through catalogues, and is now listed on the London Stock Exchange.
The company, which also sells its products online, recently reported a dip in revenue amid “difficult trading conditions” during the first half of the year. The group made sales of £26.3m, down by around 4% on the opening six months of its previous financial year.
Bosses said the business typically generates around 60% of full-year sales in the second half of the financial year, and was “well prepared” for its peak trading period.