Kellogg’s is to trial paper-based cereal packaging for Corn Flakes from January 2022 in a bid to boost its green credentials.
The US giant, which has a major base in Greater Manchester, will take part in a pilot with Tesco in a small number of stores with the results helping to shape Kellogg’s future packaging plans.
The plastic inner liner in cereal boxes is not currently widely accepted in kerbside recycling.
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Kellogg’s has created paper-based inner packaging that can survive the process of filling and sealing millions of bags in boxes of cereal produced in its factory and transporting them to retailers.
The company has said the results of this trial are "crucial" as it plans for fully recyclable cereal packaging whether that’s plastic liners being recyclable at kerbside similar to countries like Ireland and Belgium, or the roll out of cereal packaging that is fully paper based.
Chris Silcock, Kellogg 海角视频 and Ireland managing director, said: "We know people want to do more to help the planet and that’s why we are working hard towards meeting our commitment of all Kellogg’s packaging being reusable, recyclable or compostable by the end of 2025.
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"This important trial of fully paper cereal packaging ensures we have explored all our options.
"Ultimately, we would prefer plastic liners to be accepted in home recycling as our data tells us that they are better for the planet over the full life cycle of the packaging, but this trial ensures we have an alternative."
Tesco grocery director David Beardmore added: "We are committed to working with our suppliers to remove, reduce, reuse and recycle packaging, particularly plastic.
"It’s great to see that Kellogg is trialling a paper cereal bag in our stores - our customers will be pleased that they can easily recycle the bag at home.
"We call on suppliers to test and roll out actions like this; using as little material as possible and making sure that necessary packaging is easy to recycle."