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Pet superstore chain Jollyes has unveiled plans to slash thousands of prices and launch new stores across the º£½ÇÊÓƵ.

The retailer, a significant competitor to Pets at Home, also announced a series of new benefits for its employees in an effort to attract fresh talent, as reported by .

This announcement comes nearly a year after TDR Capital, the private equity backer of Asda, pub group Stonegate and David Lloyd Leisure, acquired a majority stake in Jollyes.

At that time, Jollyes stated that the deal would enable it to accelerate its store expansion as it aims to compete with London-listed rival Pets at Home.

Jollyes now plans to reduce more than 3,000 prices to levels previously only available to loyalty card holders. The company said this move covers over two thirds of all the 4,500 ‘core’ items it typically stocks in a store.

Jollyes is expected to file its accounts for its latest financial year, the 12 months to 31 May, 2024, by the end of February. However, the business confirmed that it achieved its biggest-ever trading day in its history on 23 December, 2024.

Jollyes served more than 42,000 customers and its like-for-like sales increased by six per cent in the four weeks leading up to Christmas Eve. Total growth for the same four-week period was 13 per cent, which the retailer attributed to the opening of 14 new stores in 2024.

Jollyes also confirmed plans to open new stores in Pontefract, West Yorkshire, and Chichester, West Sussex, in March.