Pet superstore chain Jollyes has unveiled plans to slash thousands of prices and launch new stores across the º£½ÇÊÓƵ.
The retailer, a significant competitor to Pets at Home, also announced a series of new benefits for its employees in an effort to attract fresh talent, as reported by .
This announcement comes nearly a year after TDR Capital, the private equity backer of Asda, pub group Stonegate and David Lloyd Leisure, acquired a majority stake in Jollyes.
At that time, Jollyes stated that the deal would enable it to accelerate its store expansion as it aims to compete with London-listed rival Pets at Home.
Jollyes now plans to reduce more than 3,000 prices to levels previously only available to loyalty card holders. The company said this move covers over two thirds of all the 4,500 ‘core’ items it typically stocks in a store.
Jollyes is expected to file its accounts for its latest financial year, the 12 months to 31 May, 2024, by the end of February. However, the business confirmed that it achieved its biggest-ever trading day in its history on 23 December, 2024.
Jollyes served more than 42,000 customers and its like-for-like sales increased by six per cent in the four weeks leading up to Christmas Eve. Total growth for the same four-week period was 13 per cent, which the retailer attributed to the opening of 14 new stores in 2024.
Jollyes also confirmed plans to open new stores in Pontefract, West Yorkshire, and Chichester, West Sussex, in March.
They will be followed by new shops in Swansea, Glamorgan, and Chesterfield, Derbyshire. An existing location is also being relocated to a new site in Perth.
Chief executive Joe Wykes said: "We understand how much joy a pet brings to families, but we also know the cost of that commitment is high, especially at a time when household budgets are under pressure from energy bills and mortgage payments."
"That’s why we’re simplifying our prices so customers won’t need to be a member to get the value that pet parents demand."
"Being relentless in lowering prices to deliver on our promise to be the best value pet store in town is at the heart of our DNA and the promise we make to our customers."
"We’re looking forward to bringing that combination of low prices, service and expertise to even more communities during 2025."
