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Retail & Consumer

Jewellery giant Beaverbrooks 'culturally and commercially stronger' after weathering Covid storm

The business was founded in 1919 and is still owned by the Adlestone family

Beaverbrooks was founded in 1919 and is headquartered in Lancashire(Image: Beaverbrooks)

Historic family-owned jewellery giant Beaverbrooks is "both culturally and commercially stronger than ever before" after it finances withstood the impact of the Covid-19 pandemic.

The Lytham St Annes-headquartered business has reported a turnover of £123.1m for the 12 months to February 27, 2021, down from £143.2m in the prior year.

Its pre-tax profits also dipped slightly from £10.7m to £10m over the same period.

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The full-year figures come after the company hailed its "phenomenal performance" in April 2021 on the first day of trading after the latest Covid-19 restrictions were lifted in England, with its sales almost doubling compared to the same trading day in April 2019.

A statement signed off by the board said: "The directors are delighted with the performance of the company in a year where our trading decisions were significantly influenced by the Coronavirus pandemic.

"Our focus throughout the year has been keeping our colleagues and customers safe.

"This was achieved through investment in PPE, reconfiguration of working environments and facilitation of home working to maintain social distancing.