º£½ÇÊÓÆµ

Oops.

Our website is temporarily unavailable in your location.

We are working hard to get it back online.

PRIVACY
Retail & Consumer

JD Sports profit forecast hit by rising º£½ÇÊÓÆµ unemployment and warm weather

The group saw sales continue to decline across key markets, including the º£½ÇÊÓÆµ

JD Sports warned of 'pressures on our core customer demographic'(Image: Jonathan Brady/PA Wire)

JD Sports Fashion has issued a warning that annual profits are likely to be at the lower end of predictions due to the impact of rising unemployment and an unusually warm autumn season.

The group witnessed a continued decline in sales across key markets, including the º£½ÇÊÓÆµ, where like-for-like sales dropped by 3.3% in its third quarter to 1 November, although this was an improvement on the 6.1% fall in the previous three months.

The company warned of "pressures on our core customer demographic, including rising unemployment levels, as well as near-term volatility around consumer sentiment".

Taking into account the "importance" of the peak festive trading period, JD Sports anticipates underlying pre-tax profits to be "within the lower end of current market expectations", which currently range between £853m and £888m.

This is expected to represent a significant decrease from the £923m reported the previous year.

Regis Schultz, JD Sports' chief executive, said: "As we enter an important trading period, we are mindful of recent weak macro and consumer indicators in our key markets.

"These lead us to take a pragmatic approach for our full-year 2025/26 profit outturn."

He added: "Our multi-brand and cross-category approach, and agility in responding to changing customer trends, are helping us to offset known consumer and industry headwinds."